About Us

Tryluxery began without a business plan or showroom display. It started with frustration.

Everywhere we looked, dresses were either made to look perfect on a mannequin or designed to last only one season. These garments appeared wonderful in images yet they became uncomfortable during extended wear because of their stiffness or fragility or poor comfort.

We sought clothing that operated in direct opposition to what we found in the market. The items should be wearable from morning until night without losing their comfort. The dresses should follow your body movements instead of resisting them. The designs emerged from observing how people move through their daily activities such as train travel and street walking and bag carrying and socializing with friends. Clothing should adapt to life instead of obstructing it.

Every piece we create today follows the same fundamental principle that started our company. The focus on dresses makes sense because they represent a basic yet powerful design that can direct your entire day. The fabrics we select become softer as you use them and our pattern designs aim to create flattering effects without any pressure.

The Tryluxery team believes fashion should not focus on following current month trends. We create pieces which become your personal story that you will continue to wear until they become an integral part of your identity.

Tryluxery represents clothing which delivers honesty along with comfort and durability. Dresses you don't need to think twice about.

— The Tryluxery Team